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| AppleSupport is open for every question on Twitter. Photo: Twitter |
It’s only been around for about 33 hours, and
it was off for nine of them, but Apple’s official support Twitter account has
averaged about 1.8 tweets per minute since it premiered yesterday morning.
That amounts to a total (as of this writing)
of 3,492 posts, most of which are in direct reply to iDevice users who could
use a hand.
Apple launched the AppleSupport Twitter account Thursday
at 10 a.m. ET with the kind of understated minimalism we’ve come to expect from
the company.
And one of its first “calls” regarded a
problem that we all face at one time or another: How can we escape Miley Cyrus?
Another came from a person who knows that you
have to include as much detail as you possibly can in your service requests.
We aren’t sure the exact color of the tea was
relevant. Still, it’s better to have too much info than not enough.
As for the helpful tweets themselves,
AppleSupport tends to lead with something encouraging, like “We’ve got your
back,” “No worries, we can help with that for sure,” or “Being able to read
your messages is important.” And then they typically ask for a direct message
or provide a link to a support site that can help.
Unfortunately for users who don’t speak
English, that’s the only language AppleSupport is replying in currently. But
don’t worry; they have a ready-made reply that they just paste and paste and
paste:
AppleSupport currently boasts about 137,000
followers, which in our experience translates to about 100,000 actual,
non-robot, non-spam humans. It’s still a lot for a day, however, and it’s by
far the company’s most active page. Even CEO Tim Cook has
only sent a couple hundred tweets, but he’s probably busy with those “running
the company” and “arguing with the FBI” things at the moment.
So here’s your proper welcome to Twitter,
Apple. It only took you 10 years.
Via: Business Insider ; Source: Cult of Mac
