Showing posts with label iPhone support. Show all posts
Showing posts with label iPhone support. Show all posts

iPhone SE: Early Testing Reveals Killer Battery Life, Beating iPhone 6s, Galaxy S7

iPhone SE: better battery life than iPhone 6s? (Credit: Apple)
The iPhone SE, which masks impressive specs under a ho-hum 4-inch exterior, may be turning out to be one of the best deals Apple AAPL -0.45% has ever offered in an iPhone. Here’s another reason to put it on your shopping list: battery life.

We already know it’s Apple’s cheapest phone (starting at $399), uses a fast A9 processor, and has the latest Apple camera tech. And now we’re getting our first indications that it has excellent battery life.

The Wall Street Journal’s early review said the “standout news is battery life.” Based on the Journal’s stress test, the SE lasted 10 hours. That beats both the iPhone 6s and iPhone 5s by two hours and is about three hours longer than the Galaxy S7, according to the Journal.

It is important to note that the iPhone SE has a lower-resolution (1,136-by-640) display compared to the iPhone 6s’ larger 4.7-inch (1,334-by-750) screen. And considerably lower resolution than the Galaxy S7′s 5.1-incher (2,560-by-1,440), as pointed out by Mac Rumors. Typically, the larger and higher-resolution the display, the bigger the impact on battery life. The iPhone SE also does not come with 3D Touch support — albeit a feature that relatively few consumers would notice.

Source: forbes

iPhone SE: thoughts on going back to a smaller phone

New iPhone SE hands-on

I’ve been using the new iPhone SE for a couple days now, after having a 6s for a while, and I have to be honest: going back to using a small phone feels weird. I’m convinced that Apple has to be aiming this new phone at people who either love small phones or want a reasonably-priced upgrade from a three-year-old iPhone.

Let’s face it, a new iPhone is tempting. It’s a new iPhone! But if you’ve already graduated to a bigger phone, this phone might not be for you.

I say "going back" because a few years ago I got a lot of mileage out of a smaller smartphone — quite literally, since I was able to carry the thing in hand or strap it to my arm during long outdoor runs and it never felt ridiculous. We had some good times, me and the iPhone 5s. It was nice and light, but its carved edges made it feel durable. It fit easily in my back pocket when I was carrying grocery bags, out shooting photos, or doing just about anything else that required manual dexterity.

WE HAD SOME GOOD TIMES, ME AND IPHONE 5S

Back then, I made fun of phablets. Hard. I wrote a breakup letter to the Samsung Galaxy Note 2 using the phone’s stylus, and said that another 6.6-inch smartphone would probably need to be transported in a flatbed truck. Even a 5.2-inch LG G2 felt too big for me. Who needs a phone this big?

Then things changed. It’s hard to say whether it was just the phones themselves that changed or if it was my own eventual acceptance of them; likely it was both. Overbearingly large phones have reached an elegance in design and level of technical prowess that weren’t there a couple years ago. Case in point: Samsung's Galaxy S7 Edge. "Phablets," with their long-lasting batteries and better cameras, are now widely accepted, while phones with 4.7-inch displays have become the new normal.

That’s why switching to the new iPhone SE, with its 4-inch display, feels so strange, both conceptually and practically. Size does matter for some people. In today’s culture we are imbued with the principle that "bigger" is better, and "thinner" is better, but "smaller" might not be.



When I first picked up the iPhone SE the other day and started emailing and iMessaging, I noticed a few things. First, this looks just like the iPhone 5s! Also, I could text with one hand again! And finally, I really do suck at touchscreen typing. Typing on a small keyboard again felt awkward and it took me four tries to correctly enter a password or even just send a quick response to someone. Tweeting felt… risky? All of my apps or app buckets were now squeezed into five rows per page rather than six, pushing some of them over onto the next page.

Oh, and my eyesight has gotten worse. If my recently-adjusted prescription wasn’t enough proof, the iPhone SE is, because I strained to see everything from messages to Maps to photos. (I mistook a photo of someone wearing a VR headset for someone else entirely.)

To that point, big phones are great for media consumption. I regularly watch videos, and read breaking news updates, saved Instapaper articles, and Kindle books on my 4.7-inch phone. But I'm not sure I’ll be reading books on the iPhone SE. Swiping through photos and social media on the iPhone SE was fine, but reading super-long emails on a small screen felt like I was reading them on an actual scroll.

WITH A LARGE PHONE YOU CAN DO SO MUCH, WHICH MEANS YOU ARE ALWAYS DOING SO MUCH

But maybe that has actually been the best part of going back to a small phone: I don’t feel as immersed in it as I do with a larger phone. With a large phone you can do so much, which means you are always doing so much. Yesterday, during a five-minute cab ride, I took a breather, because doing any kind of "meaningful" work on a tiny phone would be annoying anyway.

This isn’t meant to be full review of the new iPhone SE, because as I said, I still think that the people who will be most interested in this are first-time iPhone users or those who are already using a 4s or 5s. There’s still a lot more to say about the iPhone SE beyond, "It’s hard to go back." This is just my experience switching to the new iPhone SE from a larger phone, and personally, I'm likely to go back to a larger phone. But a small screen really makes you feel like you’re not quite as committed to it — and for some people, maybe that will be the point.

Source:theverge

iPhone 7 Design 'Confirmed' In First Leaked Images

Today we get our first look at the iPhone 7 and, alongside arguably the most controversial design change in Smartphone history, potential owners are in for a shock…
French site NoWhereElse (home to prolific leaker OnLeaks) has obtained the first iPhone 7 schematics and they reveal Apple AAPL +1.05% plans to change – well, not a lot. Nevertheless the schematics, which OnLeaks (aka Steve Hemmerstoffer) ‏states are ‘confirmed’ give us 3 key revelations:
1.Goodbye Antenna Bands
It has long been rumoured that Apple has created a breakthrough ‘smart’ material that would enable it to finally kill off the unsightly antenna stripes on the iPhone range. The stripes are cut into the handsets’ aluminium chassis to stop it killing signal strength and, right on cue, NoWhereElse’s schematics show they have gone, which creates a much cleaner overall look.

iPhone 7 schematics show important changes, but do not have a Wow Factor. Image credit: NoWhereElse.fr
That said, antenna bands are expected to remain on the top and bottom edges of the iPhone 7 – something the technical drawings don’t reveal.
2.Upgraded Camera
It should be no surprise that the iPhone 7 will sport an upgraded camera – every new iPhone does – but the NoWhereElse schematics show something that Apple hasn’t done in several years: make the module bigger.

 
The track record of NoWhereElse’s schematics drawings is unparalleled. Even if there’s irony in the images being taken on a computer running Windows. Image credit: NoWhereElse.fr

3.Thinner Design
While the dimensions are not shown in the leak, Hemmerstoffer says iPhone 7 schematics are marginally thinner than the iPhone 6S and iPhone 6S Plus – models which were actually fractionally thicker than the iPhone 6 and iPhone 6 Plus.

Ever thinner smartphones have started to irritate customers who’d rather manufacturers focused on practicalities like bigger batteries. Samsung finally accommodated this with the superb Galaxy S7 and Galaxy S7 Edge so, if Apple does not do the same, it could prove a controversial move.

Of course the biggest talking point with the leaked schematics though is clear to everyone…

Source: Forbes

Apple executive dismisses iPhone battery myth

Have you been closing your background apps to save battery? You don’t have to.
AN Apple executive has dismissed one of the longstanding myths about the iPhone’s battery life.
IPhone users, desperate to extend the battery life of their phone, have long believed that closing the background apps was the best way.

But now Apple’s senior vice president for software engineering, Craig Federighi, has confirmed it is not true.

A member at 9to5mac.com, emailed Apple’s CEO Tim Cook to ask if quitting apps was necessary for battery life.

Instead, he received a response from Federighi who said it was not necessary.

 
Apple’s senior vice president for software engineering Craig Federighi put the battery life myth to rest.Source:Supplied
 The iPhone’s battery life has been a divisive topic for years, with many suggesting closing background apps was the best tactic.

Other suggested ways to save battery is to adjust the brightness of your screen, setting your iPhone’s email fetch to ‘manual’, and set your iPhone to ‘aeroplane mode’ when not needed.




Source:

Facebook buys popular selfie filter iOS app Masquerade with Snapchat-like features


Remember six months ago when Snapchat introduced its crazy selfie lens feature that sort of went viral? Facebook wants in on the “how’d you do that” action too so it bought the recently launched app Masquerade (stylized as MSQRD) to instantly have access to its own selfie filter features.

 Masquerade, which only launched on iOS in December, works similarly to Snapchat’s filter feature seen above by using facial recognition over video to transform faces with comical filter effects. Tech Insider first reported the acquisition; the developers behind the popular iOS app later confirmed the acquisition (without disclosing deal details) in a blog post. For Masquerade fans, the founders say to expect the app (which is also available on Android) to continue to be maintained with new features coming soon:
Now, we’re excited to join forces with Facebook and bring the technology to even more people. Within Facebook, we’re going to be able to reach people at a scale like never before. For starters, we’ll be able to bring our technology to Facebook’s audience of nearly 1.6 billion people. This is a scale of audience we never imagined was possible.

While we will be partnering with Facebook to integrate our technology, the app will stay up and running so you’ll continue to record fun selfies and keep using the product. You can also expect us to keep adding fun features!

Masquerade, which features technology that could easily make its way to Facebook’s own app, isn’t the first time the major social network has tried to take on its competitor Snapchat with similar features. 

Three years ago, Facebook turned its ‘poke’ feature from its website into a standalone appthat worked a lot like Snapchat, but pulled it after few updates and little traction a year and a half later. Giving the whole Snapchat thing another shot, Facebook later introduced another standalone app called Slingshot, then fast-forward a year and a half later and that too disappeared.


But Masquerade’s outlook seems promising at least in the short-term, and their technology could easily be put to use throughout Facebook’s photo services and messaging apps like Instagram and Messenger, and the standalone Masquerade app sound like it has some new features in the pipeline for its fans. You can download Masquerade for free on the App Store.

Opinion: Why Apple is likely to end up paying that estimated $8B European back-tax bill – and more



The European Union warned us this week not to expect a speedy conclusion to the long-running investigation into the legality of Apple’s tax arrangements in Europe. The delay follows a decision back in December to expand the scope of the investigation.
But while the wheels of EU tax investigations may grind exceedingly slowly, I’d be willing to wager quite large sums of money on the final outcome. It looks to me increasingly clear that Apple’s tax arrangements with the Irish government are going to be declared illegal, and that Apple is going to be faced with a significant bill for unpaid tax …
Let’s start with the basics of how the whole situation arose in the first place. You can skip this section if you’re already up to speed on the background.
In a simple world, one of two things would happen when I buy an iPhone in the UK. Either the Apple Store in London sends the money back to Cupertino, and Apple pays U.S. tax on it there, or the money is paid into an Apple UK bank account, and Apple pays tax on it in Britain. In reality, however, neither of these things happens – and there are two reasons for that.
First, every country in the world sets its own corporate tax rates – the percentage tax a company pays on its profits. In the USA, the federal corporate tax rate is 35%. In the UK, it’s 20%, so Apple would already be better off paying UK tax on British sales. But it realized it could do better than that if it shopped around.
Ireland has one of the lowest rates of corporate tax in Europe, at 12.5%. By establishing a European headquarters in Ireland, and sending all the money from sales across Europe there, it could pay a lot less tax. But it doesn’t end there.
Ireland sets its corporate tax so low because it wants global companies to establish their European headquarters there. That creates jobs, and pumps money into the local economy. The bigger the company, the greater the benefit to the economy. So for very large companies – like Apple and Google – Ireland offered them a special deal (reportedly brokered by Steve Jobs). ‘Choose Ireland for your European HQ,’ it said, ‘and you only have to pay 2.5% tax.’ That’s five times lower than the rate paid by most companies.
So rather than pay 35% for sending the money back to the USA, or 20% for keeping it in the UK, Apple funnels all sales from European countries into Ireland – and pays just 2.5% tax on the lot.



I should stress that all this is perfectly legal … for Apple. Apple’s legal obligation is to pay the tax each country demands from it. If Ireland demands only 2.5%, Apple’s only duty in law is to smile broadly and write the check. (Ok, it isn’t actually legally required to grin as it does so, but it would be hard not to, right?)
This was what allowed Tim Cook to truthfully tell a Congressional hearing into Apple’s tax affairs that “we pay every dollar that we owe.” Apple does indeed pay every dollar, or Euro, it is required to. The company has broken no laws.
But the same is probably not true of the Irish government. Ireland is a member of the European Union, and there are laws determining what member states can and cannot do where corporate taxes are concerned. Precisely because the EU knows countries might be tempted to offer special deals to large companies, and because it doesn’t want a race to the bottom where those companies end up paying next to nothing in tax, it specifically outlaws them.
Special deals offered only to certain companies are known as state aid, and that’s illegal.
State aid is any advantage granted by public authorities through state resources on a selective basis to any organisations that could potentially distort competition and trade in the European Union (EU).
While we’ll need to await the outcome of the investigation before we know whether Ireland’s deal with Apple is formally found to be illegal state aid, it’s hard to see how it could not be.
‘Any advantage’ – check. A tax rate of 2.5% instead of 12.5% is one hell of an advantage.‘through state resources’ – check. The deal was struck with the Irish tax authorities.
‘on a selective basis’ – check. Apple got a deal, as did other large companies like Google and Microsoft. Mama and Papa’s Pizza Place, not so much.‘distort competition and trade’ – check. When one company pays one fifth of the tax rate paid by competitors, that massively distorts competition.
And similar deals in Belgium, Luxembourg and the Netherlands have already been declared illegal. So the case that Ireland broke the law seems to me cut-and-dried: it did.



I said earlier that Apple hasn’t broken the law, which means it’s not on the hook for penalties or charges. But it is on the hook for the difference between the tax it actually paid and the tax it should have paid. Which is the difference between 2.5% and 12.5%. On all of the revenue Apple funnelled through Ireland from the whole of Europe. For ten years. That’s a lot of money.
Apple last year told shareholders that it was unable to say just how much money that would amount to, only that it would be a ‘material’ amount – where ‘material’ is finance-speak for ‘a shedload.’
If the European Commission were to conclude against Ireland, the European Commission could require Ireland to recover from the Company past taxes covering a period of up to 10 years reflective of the disallowed state aid. While such amount could be material, as of March 28, 2015 the Company is unable to estimate the impact.
But that hasn’t stopped others doing the sums. Bloomberg estimated the total tax liability at more than $8B.



But Apple’s potential European tax liabilities don’t necessarily end there. A number of European countries have questioned the legality of Apple funneling profits from sales in their country back to Ireland. Those countries believe Apple should be paying tax in the country where the sales were made.
Some European countries have done more than question the arrangements: they have flat out rejected them. Italy, for example, last year accused Apple of failing to declare more than $1.3B of income earned from 16 Italian Apple Stores, and presented the company with an additional tax bill for €318M ($347M). Apple paid up.
If other European countries do the same, it could face similar bills from countries across Europe, with the total potentially running into more than a billion dollars, taking that $8B estimate to upwards of $9B.
In comments on past pieces on this topic, some have questioned the fairness of Apple being asked to pay more tax than was demanded at the time. If Apple paid what was asked of it, they argued, surely it’s unfair to come asking for more later? But the position for Apple is no different to that of you or I. If the IRS or HMRC makes a mistake in calculating our personal taxes, it doesn’t let us off when that error comes to light. It might offer us an apology and time to pay, but we’d still have to fork over the cash. The same is true of Apple.



Finally, if you’re in any doubt about the eventual outcome of the investigation, you need to consider the politics. At a time when European economies are – like the U.S. one – still struggling, there is enormous public anger at the idea of large companies being able to get away with paying less than their fair share of tax.
A deal struck between Google and the British government, where the company paid just £130M ($185M) for back taxes covering ten years was roundly condemned not just by the public but by Britain’s own public spending watchdog – and is itself likely to be investigated by the European Commission. Starbucks had to change its own accounting system so that it stopped funneling most of the profits from its UK coffee shops back to offshore accounts after being faced by customer boycotts. Amazon too had to agree to pay UK tax on sales to UK customers in the face of public anger.
So my view is that both the law and the public mood is clear. Apple is likely on the hook to hand over more than $9B in back taxes – or around three times the amount it paid for its largest ever acquisition, Beats. That’s got to sting. But with cash reserves of around $200B in the bank, perhaps not too much.


Source: 9to5mac


Hound, Thumb Drift, and other awesome apps of the week for Apple

Photo: Ste Smith/Cult of Mac
If you’re looking to unwind this fine Sunday by sampling the latest App Store delectables for your iPhone, iPad or Apple Watch, look no further: Cult of Mac has your hookup!
Whether you’re on the hunt for a fun racing game, a new and surprisingly great alternative to Siri, or a promising photo and video-editing app created by a 16-year-old dev, we’ve got what you’re searching for.
Check out our picks below. You won’t be disappointed.

Injustice: Gods Among Us


Quite possibly against my better judgment, I’m excited about Batman v Superman: Dawn of Justice, which will finally bring to the big screen the epic Dark Knight vs. Man of Steel clash comic fans have been waiting for since Frank Miller’s Dark Knight Returns graphic novel.
This week, Injustice: Gods Among Us got a new update, bringing the Zack Snyder versions of Superman, Batman and Wonder Woman to the super-powered fighting game’s roster — alongside a handful of other new characters.
Whether the idea of staging a Supes vs. Bat-fleck battle on your iOS device appeals to you will no doubt depend on your level of geekery. But it certainly got me to re-download this entertaining free-to-play fighting game.
Available for: iPhone/iPad
Costs: Free (with in-app purchases)
Get it from: App Store

glaze



There are some great video and photo-editing apps available for iOS, but if you’re looking for a new one to play with try out 16-year-old (!) developer Ryan Stephen’s glaze app. Simple to use and with a neat range of filters, basic drawing tools, and text boxes available, it is a nifty app that can be applied to everything from selfies to video to, yes, even Live Photos on the iPhone 6s.
Well worth a punt at $0.99 — and, heck, when 16-year-old Stephen winds up becoming the next Kevin Systrom or Mike Krieger (two guys who made a little thing called Instagram), you’ll be able to say you downloaded one of his first apps.
Available for: iPhone/iPad
Costs: $0.99
Get it from: App Store

Facer 



Previously available only for Android Wear, watchface customization app Facer has now landed on Apple Watch — giving users the ability to customize their watches in various ways.
This includes Instagram and Tumblr picture integration, flashcards to help you learn and memorize facts, and licensed material from brands including Popeye, Garfield and Betty Boop.
A “must have” if you’re an Apple Watch user!
Available for: Apple Watch
Costs: Free
Get it from: App Store

Thumb Drift – Furious One Touch Car Racing


A fun racing game for iOS, Thumb Drift takes the simple game mechanic of “drifting” and runs… well, drives with it. A big complaint about many games on iOS is that the touchscreen isn’t a worthy substitute for either a controller or a keyboard/mouse setup. In Thumb Drift, the touchscreen controls work fantastically well — arguably better even than previous alternatives — and are a large part of what makes this game so fun.
I love the flat shaded, low polygon-count graphics, too. And who can hate a racing game where each crash results in your car exploding into pieces like it’s made of matchsticks?
Available for: iPhone/iPad
Costs: Free
Get it from: App Store

Hound Voice Search & Assistant




I use Siri a lot more than many people I know, but there’s no doubt that Apple hasn’t yet perfectly nailed the virtual assistant concept.
Hound is an attempt at a rival app, which gives users quick and accurate voice search, using a card-based approach not dissimilar to Android’s Google Now. You can get weather, news, directions, hotel locations, restaurant info and far more — all executed in a way that often betters Apple’s built-in Siri.
Definitely worth a download, although it’s unfortunate that there’s no way to set up iOS so that it activates Hound by default instead of Siri. Still, if you find yourself using it regularly, it’s only a couple of extra taps to get it up and running.
Available for: iPhone/iPad
Costs: Free
Get it from: App Store


 Source:Cult of Mac







‘AppleSupport’ has been tweeting like tweens

AppleSupport is open for every question on Twitter. 
Photo: Twitter
It’s only been around for about 33 hours, and it was off for nine of them, but Apple’s official support Twitter account has averaged about 1.8 tweets per minute since it premiered yesterday morning.
That amounts to a total (as of this writing) of 3,492 posts, most of which are in direct reply to iDevice users who could use a hand.
Apple launched the AppleSupport Twitter account Thursday at 10 a.m. ET with the kind of understated minimalism we’ve come to expect from the company.


And one of its first “calls” regarded a problem that we all face at one time or another: How can we escape Miley Cyrus?


Another came from a person who knows that you have to include as much detail as you possibly can in your service requests.


We aren’t sure the exact color of the tea was relevant. Still, it’s better to have too much info than not enough.
As for the helpful tweets themselves, AppleSupport tends to lead with something encouraging, like “We’ve got your back,” “No worries, we can help with that for sure,” or “Being able to read your messages is important.” And then they typically ask for a direct message or provide a link to a support site that can help.
Unfortunately for users who don’t speak English, that’s the only language AppleSupport is replying in currently. But don’t worry; they have a ready-made reply that they just paste and paste and paste:


AppleSupport currently boasts about 137,000 followers, which in our experience translates to about 100,000 actual, non-robot, non-spam humans. It’s still a lot for a day, however, and it’s by far the company’s most active page. Even CEO Tim Cook has only sent a couple hundred tweets, but he’s probably busy with those “running the company” and “arguing with the FBI” things at the moment.
So here’s your proper welcome to Twitter, Apple. It only took you 10 years.

Via: Business Insider ; Source: Cult of Mac