Showing posts with label twitter. Show all posts
Showing posts with label twitter. Show all posts

iPhone SE: Early Testing Reveals Killer Battery Life, Beating iPhone 6s, Galaxy S7

iPhone SE: better battery life than iPhone 6s? (Credit: Apple)
The iPhone SE, which masks impressive specs under a ho-hum 4-inch exterior, may be turning out to be one of the best deals Apple AAPL -0.45% has ever offered in an iPhone. Here’s another reason to put it on your shopping list: battery life.

We already know it’s Apple’s cheapest phone (starting at $399), uses a fast A9 processor, and has the latest Apple camera tech. And now we’re getting our first indications that it has excellent battery life.

The Wall Street Journal’s early review said the “standout news is battery life.” Based on the Journal’s stress test, the SE lasted 10 hours. That beats both the iPhone 6s and iPhone 5s by two hours and is about three hours longer than the Galaxy S7, according to the Journal.

It is important to note that the iPhone SE has a lower-resolution (1,136-by-640) display compared to the iPhone 6s’ larger 4.7-inch (1,334-by-750) screen. And considerably lower resolution than the Galaxy S7′s 5.1-incher (2,560-by-1,440), as pointed out by Mac Rumors. Typically, the larger and higher-resolution the display, the bigger the impact on battery life. The iPhone SE also does not come with 3D Touch support — albeit a feature that relatively few consumers would notice.

Source: forbes

The 5 best things about Apple’s new iPhone SE – and the 2 worst things


We knew practically everything there was to know heading into Monday’s big Apple event, but there were still a couple of surprises — and one of them was pretty huge. In 2015, Apple sold 30 million new iPhones that had 4-inch screens. 30 million! There are some smartphone vendors that don’t even ship 30 million total units in a year, and yet Apple’s old 4-inch iPhone models are still selling like hotcakes in many regions.

That stat alone makes the iPhone SE a bigger deal than many people thought it would be, but the phone’s appeal extends well beyond that. In fact, the new iPhone SE is a shockingly good phone, and we’ll run down the five best (and two worst) things about it right now.

Size

We now know beyond a shadow of a doubt that there are still plenty of people who want smaller iPhones.

The lower price is certainly a draw as well, but many people simply don’t want a bigger phone. The iPhone SE fits comfortably in just about any small or average-sized hand. It’s a tried and true design, and the display is still stunning despite being so compact.

Size is also what sets the new iPhone SE apart from the rest of Apple’s lineup as well as most Android phones. Even affordable mid-range Android handsets are fairly large these days.

Power

This is key. Early rumors suggested the iPhone SE might be a somewhat minor upgrade compared to the iPhone 5s it would replace. More recent reports leading up to the event stated it would have many of the same internal components of the iPhone 6s though, and that ended up being the case.

Put plainly, the iPhone SE is far too powerful and capable a smartphone to also be so affordable. Once released, it will be the best value in the world and people no longer have an excuse to buy a mid-range Android phone.

Camera

All those internal components from the iPhone 6s also include the camera from Apple’s latest 4.7-inch smartphone. It might not be the best camera in the world, but it’s pretty darn close and it’s now available in Apple’s most affordable new smartphone ever.

Users shopping in this price range don’t have a single other option that comes anywhere close to matching the camera on the iPhone SE. Not one.

iOS

The iPhone SE has something else that other comparably priced mid-range smartphones don’t have: iOS and the surrounding app ecosystem.

I really want to ditch my iPhone and switch to the Galaxy S7, but there’s no way I can leave iOS at this point. It’s just too good. The third-party apps are better, the overall user experience is better, and now it’s all available in a surprisingly powerful but compact package at a shockingly low price point.

And about that price point…

Price

$399? That’s an incredibly low price for such a solid new phone. The base price will be a bit higher in some markets, but Apple obviously did its homework and made sure to price the new iPhone SE within reach of the customers it hopes to address.

Worst things

Nothing is perfect and there are plenty of things people will gripe about on the iPhone SE. For me, two things in particular stand out.


First, Apple took all these great new components from the iPhone 6s but it kept the old Touch ID sensor from iPhone 5s. The company built such a phenomenal overall experience with the SE, and having the lightning-fast new Touch ID scanner would have really helped to keep everything on that high level. The sensor from the iPhone 5s is still faster than some other options and Apple likely tried to cut costs here, but it won’t deliver the same great experience as the iPhone 6s.

And lastly, the design.

The iPhone 5 was a great phone in 2012, and the iPhone 5s has been doing well for the past few years since its introduction in 2013. But wouldn’t Apple have attracted even more new buyers if the SE featured a fresh new design?

Sticking with the iPhone 5’s design makes sense in some ways and it certainly helped Apple keep its R&D and production costs low, but it will definitely be disappointing to some potential customers. In fact, it might be the biggest mistake Apple make with the iPhone SE.

Source:bgr

Apple’s new iPhone SE unlikely to make a splash in Asia despite low price


Apple’s newest addition to the iPhone family may be its cheapest phone yet at $399, but the four-inch iPhone SE isn’t likely to move the needle in emerging markets, where the lion’s share of growth in the handset industry lies.

A report from Gartner found that global smartphone sales have reached their slowest growth rate since 2008 as smartphone saturation sets in, particularly in Western markets. That general slowdown, which has been impacted by China, has sent many phone companies in search of growth potential in nascent markets like India, Southeast Asia and Latin America — regions were consumers are particularly price sensitive but smartphone volumes are rising.

Apple has faced many calls from investors and industry watchers to release a more wallet-friendly device to capture new users in such growth markets, but the iPhone SE is not that phone. Apple is never likely to move into the mass market bracket of places like India, where the majority of handset volume is sub-$100, but the new release does offer something new.

The iPhone SE marries the innards of Apple’s top-of-the-range iPhone 6S, including the same 12-megapixel camera and 4K video capture, with a four-inch form factor at snip of the $549 starting price of the 6S.

That’s unlikely to make a dent in China, where the market has long moved to larger, “phablet”-sized devices which are preferred for video, entertainment and other such activities. Apple’s previous stab at a mid-range phone — the ill-fated iPhone 5c — didn’t go down well in China where it was perceived as cheap. The iPhone SE has evoked a similar reaction in China, where users of microblogging site Weibo have christened it ‘The Red iPhone,’ in homage to Xiaomi’s Redmi sub-$100 affordable range, the Wall Street Journal reported.

An iPhone For India?

The iPhone SE may not satisfy mainstream tastes in China, but it may have more luck in India.
At the iPhone SE launch event yesterday Apple revealed that it sold 30 million iPhone 5s units last year alone, and the device — first launched in 2013 and clearly the model for the iPhone SE — performed particular well in India.

“When Apple lowered the iPhone 5s price in Q4 2014 to nearly $300 [from an initial $500], [its] contribution [to the total number of iPhone sales in India] went up from single digits to nearly 43 percent,” Tarun Pathak, an analyst at Counterpoint Research, told TechCrunch in an interview.

That rise in demand showed that Indian consumers are willing “to lock themselves into the Apple ecosystem” even if it involved buying a two-year-old phone, Pathak added.

Putting more advanced technology into that same form factor at a similarly low price could offer the best of all worlds, but Pathak isn’t quite so bullish on the iPhone SE. That’s because the big problem for Apple is price. The iPhone SE that is billed as starting at $399 will sell from around $599 in India.

Higher pricing for Apple products isn’t new in India. Thanks to taxes and other fees, India was the most expensive country to buy an iPhone 6S and iPhone 6S plus last year. Apple, which sells in India via channel partners since it isn’t permitted to run its own retail business in the country, subsequently cut costs, but, in a price sensitive market with much competition, the markup may cut into the phone’s potential.

Heaping On Costs

A highly specced iPhone at $300 may be a snip, but once a device is priced around $500 it requires a buyer with a certain level of spending power. Inevitably, at $500, that person has the capacity to spend a little more and, since many in Asia are moving towards larger devices, that means less of a need to compromise screen size for price
.
Indeed, Apple’s own portfolio could provide competition to its new phone.

“Because the price of the iPhone 6 [and iPhone 6 plus] already dropped in India, Apple is directly competing with its own phone which might be more appealing to consumers,” IDCanalyst Kiranjeet Kaur told TechCrunch, referencing the fact that, like China, Indian consumers are increasingly interested in larger screen iPhones.

The iPhone SE compared to the iPhone 6S plus

The iPhone 6 retails at upwards of $800 brand new in India, that’s not a lot more, while a pre-used model could cost hundreds of dollars less. Counterpoint’s Pathak said Apple is applying for a license to sell the iPhone 6 and iPhone 6 plus refurbished in India, an eventuality that could see the devices retail from stores for around the same price that the iPhone SE currently occupies in India. (Apple has also applied for its own retail stores in India, which would give it greater price control.)

When faced with the choice of a larger phone for the same price as the iPhone SE, analysts believe aspirational consumers may choose the latter. Or, at least, that there is a decision will impact Apple’s new phone.

“In emerging countries, we are not very convinced that [the iPhone SE] will generate volume,” Pathak said. His firm, Counterpoint Research, estimates that Apple has around 4.5 million active iPhones in India, that’s nearly 15 times lower than its userbase in China and just a fraction of India’s billion-plus population.

“It may be a short growth spurt not a long-term one,” IDC’s Kaur said, slightly more optimistically of the new iPhone. “But I don’t believe it will create a new segment for Apple” in emerging markets.

There is some cause for optimism though, as part of Apple’s wider efforts.

Counterpoint’s Pathak is of the belief that the new device, while unlikely to be universally appealing, may entice some new price-conscious users to Apple.

“People in India are aspirational. Those locked into the ecosystem via a low price device may upgrade later. That’s an important market for Apple. In two, three or four years, the same young population will have increased affordability,” he said.

Western Market Potential

The device is likely to perform better in Western countries, where fewer consumers desire large screened phones and many have held on to the iPhone 5s in the face of newer product releases from Apple. The iPhone SE would give them a taste of Apple’s newest technology — such as Touch ID — without forcing them to adopt a new form factor.

But price is unlikely to be a key motivator in markets like the U.S., where consumers typically choose either high-end premium devices or budget phones. The move away from fully subsidized devices could play in the iPhone SE’s favor but, then again, U.S. consumers are adopting monthly payment plans for their phones which enables them to buy more expensive flagship devices as they do with contract deals.

Just banking primarily on small phone lovers in the West might not equate to volume either. Consumer Intelligence Research told Recode that it expects Apple to sell fewer than six million iPhone SE units in its first year, with the company’s high-end offerings likely to be more appealing to consumers.

Source:techcrunch

Opinion: Why Apple is likely to end up paying that estimated $8B European back-tax bill – and more



The European Union warned us this week not to expect a speedy conclusion to the long-running investigation into the legality of Apple’s tax arrangements in Europe. The delay follows a decision back in December to expand the scope of the investigation.
But while the wheels of EU tax investigations may grind exceedingly slowly, I’d be willing to wager quite large sums of money on the final outcome. It looks to me increasingly clear that Apple’s tax arrangements with the Irish government are going to be declared illegal, and that Apple is going to be faced with a significant bill for unpaid tax …
Let’s start with the basics of how the whole situation arose in the first place. You can skip this section if you’re already up to speed on the background.
In a simple world, one of two things would happen when I buy an iPhone in the UK. Either the Apple Store in London sends the money back to Cupertino, and Apple pays U.S. tax on it there, or the money is paid into an Apple UK bank account, and Apple pays tax on it in Britain. In reality, however, neither of these things happens – and there are two reasons for that.
First, every country in the world sets its own corporate tax rates – the percentage tax a company pays on its profits. In the USA, the federal corporate tax rate is 35%. In the UK, it’s 20%, so Apple would already be better off paying UK tax on British sales. But it realized it could do better than that if it shopped around.
Ireland has one of the lowest rates of corporate tax in Europe, at 12.5%. By establishing a European headquarters in Ireland, and sending all the money from sales across Europe there, it could pay a lot less tax. But it doesn’t end there.
Ireland sets its corporate tax so low because it wants global companies to establish their European headquarters there. That creates jobs, and pumps money into the local economy. The bigger the company, the greater the benefit to the economy. So for very large companies – like Apple and Google – Ireland offered them a special deal (reportedly brokered by Steve Jobs). ‘Choose Ireland for your European HQ,’ it said, ‘and you only have to pay 2.5% tax.’ That’s five times lower than the rate paid by most companies.
So rather than pay 35% for sending the money back to the USA, or 20% for keeping it in the UK, Apple funnels all sales from European countries into Ireland – and pays just 2.5% tax on the lot.



I should stress that all this is perfectly legal … for Apple. Apple’s legal obligation is to pay the tax each country demands from it. If Ireland demands only 2.5%, Apple’s only duty in law is to smile broadly and write the check. (Ok, it isn’t actually legally required to grin as it does so, but it would be hard not to, right?)
This was what allowed Tim Cook to truthfully tell a Congressional hearing into Apple’s tax affairs that “we pay every dollar that we owe.” Apple does indeed pay every dollar, or Euro, it is required to. The company has broken no laws.
But the same is probably not true of the Irish government. Ireland is a member of the European Union, and there are laws determining what member states can and cannot do where corporate taxes are concerned. Precisely because the EU knows countries might be tempted to offer special deals to large companies, and because it doesn’t want a race to the bottom where those companies end up paying next to nothing in tax, it specifically outlaws them.
Special deals offered only to certain companies are known as state aid, and that’s illegal.
State aid is any advantage granted by public authorities through state resources on a selective basis to any organisations that could potentially distort competition and trade in the European Union (EU).
While we’ll need to await the outcome of the investigation before we know whether Ireland’s deal with Apple is formally found to be illegal state aid, it’s hard to see how it could not be.
‘Any advantage’ – check. A tax rate of 2.5% instead of 12.5% is one hell of an advantage.‘through state resources’ – check. The deal was struck with the Irish tax authorities.
‘on a selective basis’ – check. Apple got a deal, as did other large companies like Google and Microsoft. Mama and Papa’s Pizza Place, not so much.‘distort competition and trade’ – check. When one company pays one fifth of the tax rate paid by competitors, that massively distorts competition.
And similar deals in Belgium, Luxembourg and the Netherlands have already been declared illegal. So the case that Ireland broke the law seems to me cut-and-dried: it did.



I said earlier that Apple hasn’t broken the law, which means it’s not on the hook for penalties or charges. But it is on the hook for the difference between the tax it actually paid and the tax it should have paid. Which is the difference between 2.5% and 12.5%. On all of the revenue Apple funnelled through Ireland from the whole of Europe. For ten years. That’s a lot of money.
Apple last year told shareholders that it was unable to say just how much money that would amount to, only that it would be a ‘material’ amount – where ‘material’ is finance-speak for ‘a shedload.’
If the European Commission were to conclude against Ireland, the European Commission could require Ireland to recover from the Company past taxes covering a period of up to 10 years reflective of the disallowed state aid. While such amount could be material, as of March 28, 2015 the Company is unable to estimate the impact.
But that hasn’t stopped others doing the sums. Bloomberg estimated the total tax liability at more than $8B.



But Apple’s potential European tax liabilities don’t necessarily end there. A number of European countries have questioned the legality of Apple funneling profits from sales in their country back to Ireland. Those countries believe Apple should be paying tax in the country where the sales were made.
Some European countries have done more than question the arrangements: they have flat out rejected them. Italy, for example, last year accused Apple of failing to declare more than $1.3B of income earned from 16 Italian Apple Stores, and presented the company with an additional tax bill for €318M ($347M). Apple paid up.
If other European countries do the same, it could face similar bills from countries across Europe, with the total potentially running into more than a billion dollars, taking that $8B estimate to upwards of $9B.
In comments on past pieces on this topic, some have questioned the fairness of Apple being asked to pay more tax than was demanded at the time. If Apple paid what was asked of it, they argued, surely it’s unfair to come asking for more later? But the position for Apple is no different to that of you or I. If the IRS or HMRC makes a mistake in calculating our personal taxes, it doesn’t let us off when that error comes to light. It might offer us an apology and time to pay, but we’d still have to fork over the cash. The same is true of Apple.



Finally, if you’re in any doubt about the eventual outcome of the investigation, you need to consider the politics. At a time when European economies are – like the U.S. one – still struggling, there is enormous public anger at the idea of large companies being able to get away with paying less than their fair share of tax.
A deal struck between Google and the British government, where the company paid just £130M ($185M) for back taxes covering ten years was roundly condemned not just by the public but by Britain’s own public spending watchdog – and is itself likely to be investigated by the European Commission. Starbucks had to change its own accounting system so that it stopped funneling most of the profits from its UK coffee shops back to offshore accounts after being faced by customer boycotts. Amazon too had to agree to pay UK tax on sales to UK customers in the face of public anger.
So my view is that both the law and the public mood is clear. Apple is likely on the hook to hand over more than $9B in back taxes – or around three times the amount it paid for its largest ever acquisition, Beats. That’s got to sting. But with cash reserves of around $200B in the bank, perhaps not too much.


Source: 9to5mac


‘AppleSupport’ has been tweeting like tweens

AppleSupport is open for every question on Twitter. 
Photo: Twitter
It’s only been around for about 33 hours, and it was off for nine of them, but Apple’s official support Twitter account has averaged about 1.8 tweets per minute since it premiered yesterday morning.
That amounts to a total (as of this writing) of 3,492 posts, most of which are in direct reply to iDevice users who could use a hand.
Apple launched the AppleSupport Twitter account Thursday at 10 a.m. ET with the kind of understated minimalism we’ve come to expect from the company.


And one of its first “calls” regarded a problem that we all face at one time or another: How can we escape Miley Cyrus?


Another came from a person who knows that you have to include as much detail as you possibly can in your service requests.


We aren’t sure the exact color of the tea was relevant. Still, it’s better to have too much info than not enough.
As for the helpful tweets themselves, AppleSupport tends to lead with something encouraging, like “We’ve got your back,” “No worries, we can help with that for sure,” or “Being able to read your messages is important.” And then they typically ask for a direct message or provide a link to a support site that can help.
Unfortunately for users who don’t speak English, that’s the only language AppleSupport is replying in currently. But don’t worry; they have a ready-made reply that they just paste and paste and paste:


AppleSupport currently boasts about 137,000 followers, which in our experience translates to about 100,000 actual, non-robot, non-spam humans. It’s still a lot for a day, however, and it’s by far the company’s most active page. Even CEO Tim Cook has only sent a couple hundred tweets, but he’s probably busy with those “running the company” and “arguing with the FBI” things at the moment.
So here’s your proper welcome to Twitter, Apple. It only took you 10 years.

Via: Business Insider ; Source: Cult of Mac