Top to bottom: undoing Apple's packaging, getting the iPhone out of its box, and turning it on for the first time
Hand holding a smartphone with a metallic frame, next to a patterned outdoor table and grass background.
There's the new Camera Control button
A hand holding a gold smartphone with three large camera lenses, a small sensor, and an outdoor background.

Unboxing the Apple Watch Series 10

Top to bottom: unboxing both the Apple Watch Series 10 and a Watch band

Do notice the black wrapping around the Apple Watch Series 10 itself, to the left in its box. That's the only criticism AppleInsider has of Apple's packaging, because it's the only part that easily tears.

It appears that the wrapping is a sleeve and that the Apple Watch should slide out of it. But instead the sleeve is tight enough that in trying to free the Apple Watch, it gets torn.

Packaging is a truly serious business

Now you know just how Apple is packaging its latest devices. You might well have guessed, since it isn't noticeably different from last year, but at least now you know.

And should anyone spot you looking at unboxing photos, tell them this. Apple has a department where the staff spend most of their time opening boxes.

It's true, too. It's called the "packaging room" and for years it was a secret. It was secret because Apple did not want anyone to know just how much effort goes into designing its boxes.

Source: Appleinsider